Proposal — Telemedicine.com Rebrand & Website Redesign by Buena

01 The Situation

You own the domain.
The site doesn't reflect it.

Telemedicine.com owns the most powerful domain in a trillion-dollar industry. The business is growing at triple-digit rates quarterly, profitable, and winning contracts in the $4–5M range with Fortune-scale insurers. But right now, when executives from places like Athena, Kaiser, or Orlando Health land on the site after a drip campaign, the visual message doesn't match the business reality.

If I send five people to my website and say give me five minutes, I'll get five different answers about what we do.

— Eric Bacon, CEO

Key problems identified

Message isn't clear enough

Visitors can't tell within 10 seconds what Telemedicine.com actually does.

Broken contact form

Leads from active drip campaigns were silently dropping for weeks.

Missing B2B content

HEDIS, FUMA, gap closure pages don't exist, even though they're core revenue drivers.

Needing a brand to match the business

A 25-person team winning enterprise contracts, but the identity signals "small startup."

Confusing navigation

Consumers and enterprise buyers hit the same experience with no clear path.

Hard to update

The current site requires a developer for every small change. The team can't move at the speed of the business.

No story for partners

CareSpace and other partner pages are buried, inconsistent, and don't reflect the value of the relationships.

Missing proof of scale

108 countries, half-a-million-member insurer partnerships, $4M+ contracts — none of it visible to a first-time visitor.

02 Brand Redesign

Our six key elements for
your rebrand.

High level brand system

A brand site page with 100+ design assets to use in future content, web pages, and apps

❖

Brand Voice & OMG Statement

Turn strategy and reasearch into smart, simple, key brand language, including the one sentence that makes a stranger say "OMG." North star language to inspire future pages, emails, and pitches.

Logo Refinement

Clean, ownable wordmark and logomark. Medical trustworthiness without clinical coldness. Works across many audiences, focusing on enterprise clients but capable of growing into a large category of future B2C consumers.

↗

Typography System

Two-typeface system — a distinctive display face for headers, and a highly legible body face for dense clinical and enterprise content.

Color Palette

Primary brand color with semantic supporting colors for B2B trust-building, warm accents for consumer touchpoints. Full application guide included.

●●●

Photography & Visual Style

Art direction guidelines — real doctors in real settings, not stock-photo confusion. Clear "do / don't" examples.

◐

03 Website Redesign & Build

10 launch pages,
3 reusable templates,
infinite room to grow.

A site your team can actually run, on a platform that won't slow you down.

We design and build 10 launch pages — homepage, services hubs, conversion pages, contact, about, and the content engine that establishes authority. The exact page list gets locked in during kickoff once strategy is in place.

Then we hand you the keys: 3 reusable page templates and a built-in CMS so your team can spin up news posts, partner pages, or new service lines on their own — without a developer, without waiting for us, without breaking the brand.

Built on Framer

Best-in-class editing for non-developers.

Framer is the modern visual platform that designers and marketers actually want to use. Anyone on your team can edit pages, swap content, or launch a campaign — directly in the browser, with version history and instant publishing.

Global AWS edge nodes

100/100

Lighthouse-class speed

10pages

Launch Pages

Designed, built & live in four weeks.

The exact page list is finalized at kickoff alongside the brand strategy — homepage, services hubs, conversion pages, contact, about, and the authority-building content engine.

3templates

Reusable Page Kits

For your team to build new pages without us.

Pre-styled, on-brand templates wired into the CMS. Drop in content, hit publish. No developer required, no design drift, no broken layouts.

1CMS

Content Management

Manage groups of content easily.

Structured content collections — news posts, case studies, team members — that automatically flow into your templates. Update once, update everywhere.

Examples of what your team can spin up with the templates & CMS:

7 example use cases

News Articles

Press releases, company updates, milestone announcements.

Industry Landing Pages

Insurance, hospital systems, employer groups — each with their own pitch.

Case Studies

Customer wins with metrics — gap closure %, HEDIS lift, member outcomes.

Partner Spotlights

Co-branded pages for CareSpace and future integration partners.

Service Detail Pages

New offerings as the business expands — RPM, FUMA variants, specialty programs.

Research & Insights

Published studies, white papers, clinical evidence library.

Campaign Landing Pages

Standalone pages for drip campaigns, conferences, and seasonal pushes.

04 Cost

One flat price.
Everything included.

$15,000

Total. Fixed. No surprise line items.

50%

$7,500

At kickoff

50%

$7,500

At launch

Brand strategy & OMG session	Included
6 brand elements redesigned	Brand system, voice, logo, type, color, photo
Mood board rounds	Up to 3 directions · 2 design rounds
Website — 10 launch pages	Designed, built & launched
3 reusable page templates	For your team to build new pages
CMS setup	Structured content collections, ready to manage
Built on Framer	Visual editing for non-developers
Hosting & staging site	13 globally distributed AWS edge nodes
Contact form	Rebuilt, tested, validated
Plausible analytics	Setup included
Training	1-hour session + knowledge base
Ongoing platform cost Pass-through from Framer · no markup	$360–$840/yr depending on editor seats

05 Timeline

Four weeks. Kickoff
to launch.

⚠ Timeline note: This schedule assumes feedback is returned within 48 hours. Delays in approvals will extend the delivery date proportionally.

Week 01

Kickoff + Brand Strategy

1-hour strategy session
OMG statement development
Competitive review
Mood board round 1 (3 directions)

Week 02

Brand Design + Site Architecture

All 6 brand elements designed
Site map and wireframes
Homepage + 2 key pages mockup
Feedback round 1

Week 03

Full Build on Staging

All 10 pages built in Framer
3 reusable page templates wired to CMS
Content placed · forms tested · animations live
Feedback round 2

Week 04

Refinements + Launch

Final revisions
QA across all devices
DNS transfer & go-live
Training session + handoff

06 Deliverables at Launch

What you walk away with.

✓

Brand Strategy Doc

OMG statement, audience definitions, tone of voice, terminology guide.

✓

Brand Identity Files

Logo suite (SVG, PNG), color system, typography, photo style guide.

✓

Live Website

10 launch pages on Framer + 13 globally distributed AWS edge nodes — using your existing domain.

✓

3 Page Templates + CMS

Reusable templates wired into a CMS so your team can spin up news, case studies, and landing pages on their own.

✓

Analytics Dashboard

Plausible: traffic, sources, conversions.

✓

Training Session

1-hour walkthrough for Brian and team.

08 Team

Your team.

Creative Director

Doug Burnett

Leads strategy, brand, and overall vision.

Project Manager

Camila

Keeps every track aligned, manages communication, and ensures deadlines are hit.

Developer

Francisco

Front- and back-end development, staging builds, form setup, animations, QA.

Designer

Ignacio

Mood boards, mockups, final execution, and full website design direction.

Production Assistant

Nicole

Builds out written and visual content, handles data entry, and keeps the project organized end to end.

Site Maintenance (up to 8 hrs/month)	$600 / month
Conversion Optimization: Self-Serve	$1,000 setup + $50/month
Conversion Optimization: Fully Managed	$2,000 setup + Pro plan
Pitch Decks & One Pagers (HEDIS, FUMA, gap closure)	TBD
Campaign: B2C NFL/Influencer Campaign	TBD

A rebrand and website for the most powerful domain in a trillion-dollar industry.

You own the domain.The site doesn't reflect it.